Client
Joey Prather
Overview
Interruptible is an AI platform that allows users to hold interactive conversations with video content. The brand needed a full design foundation — the product had no existing UX or UI direction. I built the entire digital experience from scratch: web app, dashboard, analytics, video player, and marketing site.
Client
Joey Prather
Industry
AI / SaaS
Service
UX/UI Design
Framer Development
CRO Optimization
Content
Design System
Duration
Ongoing
The Challenge
The product was not yet designed, and the brand needed a cohesive identity and a functional experience that could balance storytelling, technology, and usability. There was also a lack of clarity in the conversion journey and no defined design system.
The Solution
Created a complete design system using a warm, human color palette and elegant typography pairing. Designed the full user experience and product interface, including the dashboard, analytics, and interactive player with chat and microphone. Built and optimized all pages in Framer, improving the CRO through clear CTAs, form optimization, and a structured scroll narrative.
The Result
A consistent, elegant, and emotionally engaging design that elevated the brand’s visual identity and user experience. The new interface clearly communicates the product’s value while improving usability and conversion performance.
