I restructured the site's conversion architecture across several strategic areas: Funnel clarity: I clarified the distinction between the free ADU Space Check and the paid Site Feasibility Report, reducing ambiguity in the qualification journey and lowering decision friction at key drop-off points. Navigation & CTA hierarchy: I refined the top navigation, improved internal page linking, and aligned calls-to-action so users were consistently guided toward intentional next steps rather than left to navigate without direction. Model E product page: I redesigned the page for Mesocore's flagship unit to better support its $129k price point — restructuring the layout, improving information sequencing, clarifying inclusions, and strengthening the perceived value of the offer through hierarchy and framing. Meta landing page: I designed and built a dedicated conversion page for paid traffic, structured around a single CTA with no top navigation — following classic direct-response principles: early value communication, trust signals, process clarity, objection handling, and a repeated conversion action. Widget integration: I embedded and troubleshot a property-check qualification tool, resolving redirect and first-load UI issues to ensure the experience felt consistent and functional within the broader funnel. All work was implemented directly in Framer, covering responsive design, custom embeds, and conversion-flow logic.