Client
Tyler Johnston
Overview
The OpenAI Files is a project by The Midas Project dedicated to analyzing and reporting on the ethical and social implications of AI development. I designed and developed the entire website structure in Framer, creating a content-first layout inspired by investigative journalism and clean editorial design.
Client
Tyler Johnston
Industry
Research / AI Transparency
Service
UX/UI Design
Framer Development
Content Architecture
Content
SEO Optimization
Duration
4 Weeks
The Challenge
The project needed to present complex research and reports in a way that felt credible, accessible, and visually engaging. There was no pre-existing structure or identity, so the entire experience had to be defined from the ground up.
The Solution
Developed a modular layout system optimized for readability and storytelling. Designed clear navigation patterns, established a consistent typographic hierarchy, and implemented a visual identity aligned with The Midas Project’s style. Focused on clarity, contrast, and scannability to improve content engagement and SEO performance.
The Result
A professional, minimal, and information-rich platform that elevates the brand’s authority in AI transparency. The new design delivers a seamless reading experience while reinforcing trust through simplicity and structure.
PORTFOLIO
The Preserve
The Preserve
The Preserve
Web Design
Framer Development
Conversion Rate Optimization
Copywriting
UX Strategy
Mesocore
Mesocore
Mesocore
CRO & Conversion Architecture
UX/UI Design
Framer Development
Landing Page Strategy
Funnel Optimization