Client
Francisco Ripoll
Overview
BDG builds residential and mixed-use developments in some of the most prestigious areas of Buenos Aires. Their previous website no longer represented the scale or quality of their work and lacked structure, hierarchy, and modern usability standards. The goal was to create a digital experience that felt premium and architectural—minimal, precise, and visually aligned with BDG’s real-estate portfolio. The redesign also required a more organized way to present their projects and communicate the brand’s values.
Client
Francisco Ripoll
Industry
Real Estate Development
Service
Web Design (UX/UI)
Framer Development
Design System & Visual Direction
Content
Site Optimization & Interactions
Duration
2 weeks
The Challenge
- The old site felt outdated and visually disconnected from BDG’s identity. - Projects had inconsistent information and no CMS structure. - The navigation lacked hierarchy and clarity. - The site needed to feel clean, premium, and timeless without sacrificing usability. - Most photography and assets had to be reorganized, optimized, and integrated into a consistent visual system.
The Solution
I redesigned the entire website in Framer, implementing: - A new UX structure and content hierarchy - A refined visual direction based on minimalism and architectural clarity - A Projects CMS with category filtering (Completed / In Progress) - Custom components and responsive layouts tailored for real-estate - A redesigned About page showcasing BDG’s values and milestones - A clean and functional Contact page - Soft transitions, micro-interactions, and a premium navigation bar - Optimized photography for performance and visual impact The result is a cohesive, modern, and elegant website aligned with BDG’s reputation.
The Result
The new BDG website is now a premium, fast, and well-structured digital experience that enhances the presentation of their real-estate developments. It improved brand perception, streamlined project communication, and provided the client with an easy-to-manage CMS for future updates. Francisco was extremely satisfied with the result, highlighting the clarity, speed, and design quality of the entire process.
