Client
Joey Prather
Overview
Glimpse is an AI-powered experience that allows users to “talk to” or “talk about” someone they love who has passed away. I designed the entire product flow, from onboarding to daily use, creating an emotionally resonant and frictionless experience. The project included designing and developing the new home page in Framer, defining a comprehensive design system, and creating a soft visual identity that evoked warmth and empathy.
Client
Joey Prather
Industry
AI / Emotional Tech
Service
UX/UI Design
Framer Development
Product Design
Content
Visual Identity
Duration
January – July 2025
The Challenge
The initial version lacked emotional coherence, consistent UI, and a defined user flow. The design needed to balance technology with empathy and provide a meaningful experience for users dealing with memories and grief.
The Solution
Redefined the entire user journey through a conversational onboarding guided by an AI Companion, designed the video player, Glimpse Cards, and dashboard from scratch, and established the new brand palette with a calming, human-centered tone. Built and optimized the landing page in Framer, integrating storytelling and CRO principles for higher engagement.
The Result
A cohesive, emotionally intelligent digital product that resonates with users and communicates Glimpse’s mission through thoughtful design, fluid UX, and refined aesthetics. The redesign strengthened brand perception and improved clarity across every touchpoint.
